"Archetypal Branding: The Secrets of Building a Premium Brand" is designed to provide you with a systematic way to: • Clearly define the Brand so that it is compelling and credible to your key Target Audiences. • Create a Brand Identity that all key internal Constituencies can agree on and work from. • Increase the Reputation, Image, perceived Value and Brand Awareness of your Company Take this Branding Your Business Course and learn how to build a Brand for your Business that commands Premium Prices and turns Customers into Brand Advocates that are Loyal for Life. </p>