ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.   Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause. This course covers four broad themes: ●  How Journalists Think ●  How to Launch a Product ●  How to Keep Users Interested ●  How to Deal With a Press Crisis This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches.