Expert tips from Tim Berry, leading business plan expert, founder and President of Palo Alto Software, Inc. on how to start a business. Tim give you tips on what to do and what not to do when starting up your business. In this course you will learn the key elements to starting and running a business. These include: Who is your ideal customer? What traits best describe your potential customers? What is the best way to reach your potential customers? What are your starting costs and other starting needs?